Target Zero is a sports equipment and accessories distribution company based in Dubai.

We are a family run business with over 20 years’ experience working in the UAE and GCC, distributing products to many major sporting and retail outlets.

We focus on environmentally friendly products, designed to promote good health and wellbeing, with a specific focus on promoting sustainability in line with the long-term strategies for the region.

Our product range provides options for everyone from toddlers to adults.  You can feel secure knowing that our specially selected brand lines are designed for ease of use and convenience, with an element of fun.

Our brands are innovative and multi-functional in a wide range of designs.  We offer your customers choices beyond the basic styles and colours.